The Silent Killer HomeAdvisor & Angi Don't Want Contractors To Know About: Google My Business
HomeAdvisor and Angi are two of the largest lead generation companies for contractors, but they may not want their customers to know about the power and effectiveness of Google My Business. In recent years, Google My Business has become a critical tool for small businesses, including contractors, to market their services and reach potential customers online. However, HomeAdvisor and Angi may be reluctant to promote this tool because of the impact it could have on their lead generation business.
Google My Business is a free tool offered by Google that allows businesses to manage their online presence across Google, including search and maps. By claiming and optimizing their Google Business Profile, contractors can drastically increase their visibility in local search results and provide potential customers with valuable information such as their hours of operation, location, services, and reviews.
The effectiveness of Google My Business for contractors cannot be overstated. According to a recent survey by BrightLocal, 76% of consumers who search for a local business on their smartphone visit that business within 24 hours, and 28% of those visits result in a purchase. This means that having an optimized Google listing can drive significant foot traffic, direct phone calls, quote requests, website traffic and an overall influx of new business for contractors.
In addition to driving foot traffic, Google My Business can also improve a contractor's online reputation. Contractors can respond to customer reviews, address customer concerns, and showcase their expertise by posting photos and updates to their listing. A positive online reputation can help contractors stand out from their competition and attract new customers.
Despite these benefits, HomeAdvisor and Angi may be hesitant to promote Google My Business to their customers because it could lead to fewer contractors buying leads from them. These companies make money by selling leads to contractors, so if pros are able to generate leads on their own through Google instead, they may be less likely to rely on these companies.
This is not to say that HomeAdvisor and Angi are actively trying to keep contractors in the dark about their options with GMB. Both companies offer resources and tools to help contractors improve their online presence, but this information often goes unnoticed or is completely ignored, because most contractors are placed in a vulnerable position to believe lead buying is their best option. They simply don't promote Google My Business as aggressively as they do their own lead generation services.
Ultimately, contractors should not rely on HomeAdvisor and Angi for leads. While these companies can occasionally send you a valuable lead opportunity, in most circumstances this is not the case. The quality of the lead is typically poor, another competitor got to it first, it's not what you're looking for or the cost is unrealistic. Worst of all, you may end up in a position where you get several bad leads in a row, wiping out your marketing budget for the week/month and cutting into the profit margins of a job you finally get. Instead of falling prey to this, a general contractor should also take advantage of other marketing channels such as Google My Business to reach potential customers. By diversifying their marketing efforts, a tradesmen can reduce their reliance on any one source of leads and ensure a steady stream of business over the long term.
Conclusively, Google My Business is a powerful tool for contractors to market their services and reach potential customers online. While HomeAdvisor and Angi may not promote this tool as aggressively as their own lead generation services, contractors should think twice before solely relying on them to generate leads. The goal should be internet marketing diversification for long term, sustainable results.
Lead Companies Like HomeAdvisor & Angi Are Using Google To Send You Leads: Go Direct To The Source
Internet lead companies like HomeAdvisor and Angi rely heavily on digital marketing to generate leads for their clients. A significant portion of their inbound leads come from Google Ads and international SEO efforts on their website. However, contractors who want to improve their digital marketing strategy should consider going directly to the source - Google - rather than relying solely on HomeAdvisor and Angi.
Google Ads is an advertising platform offered by Google that allows businesses to place ads on the Google search results page and other websites in the Google network. HomeAdvisor and Angi use Google Ads to target potential customers who are searching for contractor services in their local area. Contractors who use HomeAdvisor and Angi can benefit from this advertising by having their business listed in the sponsored results when someone searches for a related service. However, these ads can be costly and may not always result in high-quality leads.
On the other hand, contractors who use Google Ads directly can create targeted ads that appear at the top of the search results page when someone searches for specific keywords related to their business. They can also set a budget for their advertising campaign and only pay when someone clicks on their ad, making it a cost-effective advertising strategy. Additionally, contractors can use Google Ads to target potential customers based on their location, search history, and other demographics, which can help them reach a more relevant audience.
In addition to Google Ads, HomeAdvisor and Angi also rely on international SEO efforts to generate leads for their clients. SEO, or search engine optimization, is the process of improving a website's visibility and ranking in search engine results pages. HomeAdvisor and Angi have invested heavily in SEO to ensure that their website appears at the top of search results pages when someone searches for contractor services. This allows them to generate a steady stream of organic traffic to their website, which they can then convert into leads for their clients.
However, contractors who want to improve their digital marketing strategy should also invest in their own SEO efforts. By optimizing their website for search engines, contractors can improve their visibility and ranking in search results pages. This can help them generate organic traffic to their website, which can then be converted into leads. Additionally, contractors can use SEO to target specific keywords and phrases related to their business, which can help them attract more relevant traffic to their website.
In conclusion, while HomeAdvisor and Angi rely heavily on Google Ads and international SEO efforts to generate leads for their clients, contractors should also consider going directly to Google themselves. To fortify their own digital marketing system. By investing in their own Google Ads and SEO efforts, contractors can improve their visibility and ranking in search results pages, reach a more relevant audience, and generate high-quality leads. Contractors should diversify their marketing efforts to streamline new customers into their ecosystem long term.
